Marketing in Virtual Realities
Lukas Klein und Stefan Kluge In an increasingly competitive business environment, companies are in search
Lukas Klein und Stefan Kluge In an increasingly competitive business environment, companies are in search
Finn Stöhr und Stefan Kluge Blockchain technology has received much attention from researchers and practitioners,
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share
A guide through the most important aspects of talent attraction Lukas Schreyer and Andreas Bayerl
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
What it looks like, how organizations benefit and customers react Alexander Rupertus and Andreas Bayerl
Factors Influencing Privacy Fatigue in a Mobile Application Environment Paula Heuser & Leonie Gehrmann The
by Alexandra Ritter & Florian Stahl Through the digital transformation, a new kind of data-driven
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel