Different Ways to Capture Consumer Opinion
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
People Analytics
The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
Interpreting the Privacy Paradox
Factors Influencing Privacy Fatigue in a Mobile Application Environment Paula Heuser & Leonie Gehrmann The
Managing Customer Experience
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel
How consumers deal with a product (un)related to a crisis
A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan
How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case
Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan