Managing Customer Experience
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel
People Analytics
How consumers deal with a product (un)related to a crisis
A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan
How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case
Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan