The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
Factors Influencing Privacy Fatigue in a Mobile Application Environment Paula Heuser & Leonie Gehrmann The
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel
A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan
Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan