From Automation to Innovation
How Generative AI is Revolutionizing Business Processes Sebastian Holte and Tim Bublies Beyond the Buzz:
Artificial Intelligence
Augment, Don’t Replace: Human-AI Collaboration as a Success Factor in Modern Marketing
Carolin Wölfle & Emanuele Natale Artificial intelligence (AI) is no longer a futuristic concept –
Real Impact Beyond Buzzwords: AI Methods in Marketing and Sales
Sebastian Seibel & Frank Ohnesorge An Abundancy of Data Sources and Types With the current
The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences