Authors & Contributors

Frank Ohnesorge holds a Master's Degree in Business Administration with a focus on Marketing from the University of Mannheim (M.Sc. in Management). Within a double degree program, he also acquired…

Stefan Kluge joined the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim in 2019 as a PhD student. He acquired his Diploma and Master's Degree in…

Andreas Bayerl was born in Heidelberg and raised in Mannheim. He acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Psychology at the…

Leonie Gehrmann was born in Cincinnati, OH, USA. She obtained her Bachelor’s Degree in Economics at the University of Mannheim, during which she spent a semester abroad at the Norwegian…

Florian Stahl joined the Department of Business Administration at the University of Mannheim, Germany in Fall 2013, as a Professor of Marketing. Florian Stahl's research interests are primarily in empirical…

Andreas Hamann was born in Berlin. He obtained his bachelor’s and master’s degree in business administration with a focus on marketing and information systems at the Humboldt University of Berlin…

Victoria Meil acquired both her Bachelor's and Master's degrees in Business Administration with a focus on Marketing, Human Resources and Psychology at the University of Mannheim. She spent a semester…

Ülfet Isci-Özalp joined the Chair of Quantitative Marketing and Consumer Analytics in 2021. She finished her PhD at the technical university of Gebze.

Maximilian Beichert acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Management at the University of Mannheim. He spent one semester abroad at…

Christina Schamps Forschungs­projekte beschäftigten sich mit der Entscheidungs­findung von Verbrauchern vor dem Hintergrund gesellschaft­lichen Wandels, zum Beispiel eines wachsenden ethischen Bewusstseins von Konsumenten oder des steigenden Einflusses sozialer Medien. Als…