Authors

Stefan Kluge joined the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim in 2019 as a PhD student. He acquired his Diploma and Master's Degree in…
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Andreas Bayerl was born in Heidelberg and raised in Mannheim. He acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Psychology at the…
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Leonie Gehrmann was born in Cincinnati, OH, USA. She obtained her Bachelor’s Degree in Economics at the University of Mannheim, during which she spent a semester abroad at the Norwegian…
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Florian Stahl joined the Department of Business Administration at the University of Mannheim, Germany in Fall 2013, as a Professor of Marketing. His research interests are primarily in empirical quantitative…
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Maximilian Beichert acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Management at the University of Mannheim. He spent one semester abroad at…
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Christina Schamps Forschungs­projekte beschäftigten sich mit der Entscheidungs­findung von Verbrauchern vor dem Hintergrund gesellschaft­lichen Wandels, zum Beispiel eines wachsenden ethischen Bewusstseins von Konsumenten oder des steigenden Einflusses sozialer Medien. Als…
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