The biases in online product reviews consumers and managers need to be aware of
Luca-Joel Schäfer and Frank Ohnesorge Recent figures highlight how critical online product reviews are to
Frank Ohnesorge, M.Sc. | |
frank.ohnesorge@uni-mannheim.de Frank Ohnesorge holds a Master's Degree in Business Administration with a focus on Marketing from the University of Mannheim (M.Sc. in Management). Within a double degree program, he also acquired a Master of International Business from Smith School of Business at Queen’s University in Canada. During his studies, Frank Ohnesorge worked as a teaching and research assistant in the Marketing area of the University of Mannheim. He has both academic and professional experience abroad through various tenures and assignments in the US, Canada, Mexico and Spain. After multiple years of work experience in the automotive industry and in management consulting, Frank Ohnesorge joined the Chair of Quantitative Marketing & Consumer Analytics in September 2021 as a PhD Candidate. As such, he follows the structured PhD program at the Center of Doctoral Studies in Business at the University of Mannheim. His research interests are centered around Marketing Analytics, Customer Experience and Branding. |
Luca-Joel Schäfer and Frank Ohnesorge Recent figures highlight how critical online product reviews are to
Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share