Real Impact Beyond Buzzwords: AI Methods in Marketing and Sales
Sebastian Seibel & Frank Ohnesorge An Abundancy of Data Sources and Types With the current
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Defending market share against newcomer brands
Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share
External Employer Branding – What Matters Most for Job Seekers?
A guide through the most important aspects of talent attraction Lukas Schreyer and Andreas Bayerl
How consumers deal with a product (un)related to a crisis
A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan
Methods and applications of Data Science in the context of Business & Economics
by Andreas Bayerl, Stefan Kluge, Maximilian Beichert, Florian Stahl Data Science as a field is
Developing a Clear Data Strategy
Key Aspects to Consider for an Effective Use of Data Wahab Moradi & Leonie Gehrmann
How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case
Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan