The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
What it looks like, how organizations benefit and customers react Alexander Rupertus and Andreas Bayerl
Factors Influencing Privacy Fatigue in a Mobile Application Environment Paula Heuser & Leonie Gehrmann The
by Alexandra Ritter & Florian Stahl Through the digital transformation, a new kind of data-driven
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel
A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan
by Andreas Bayerl, Stefan Kluge, Maximilian Beichert, Florian Stahl Data Science as a field is
Key Aspects to Consider for an Effective Use of Data Wahab Moradi & Leonie Gehrmann
Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan
Philipp Meissner & Maximilian Beichert When the first websites were created, marketers saw their potential