Different Ways to Capture Consumer Opinion
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
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Defending market share against newcomer brands
Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share
External Employer Branding – What Matters Most for Job Seekers?
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The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
Dynamic Pricing in 2021
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Interpreting the Privacy Paradox
Factors Influencing Privacy Fatigue in a Mobile Application Environment Paula Heuser & Leonie Gehrmann The
The Economic Characteristics of Data
by Alexandra Ritter & Florian Stahl Through the digital transformation, a new kind of data-driven
Managing Customer Experience
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How consumers deal with a product (un)related to a crisis
A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan
Methods and applications of Data Science in the context of Business & Economics
by Andreas Bayerl, Stefan Kluge, Maximilian Beichert, Florian Stahl Data Science as a field is