The biases in online product reviews consumers and managers need to be aware of
Luca-Joel Schäfer and Frank Ohnesorge Recent figures highlight how critical online product reviews are to
Luca-Joel Schäfer and Frank Ohnesorge Recent figures highlight how critical online product reviews are to
An Overview of Existing Approaches and Challenges Pauline van Rüth and Andreas Hamann Often titled
Sarah Steinhauser and Ülfet Isci-Özalp Pandemic lasted over two years and has had significant social,
Lukas Klein und Stefan Kluge In an increasingly competitive business environment, companies are in search
Finn Stöhr und Stefan Kluge Blockchain technology has received much attention from researchers and practitioners,
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share
A guide through the most important aspects of talent attraction Lukas Schreyer and Andreas Bayerl
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
What it looks like, how organizations benefit and customers react Alexander Rupertus and Andreas Bayerl