The Economic Characteristics of Data
by Alexandra Ritter & Florian Stahl Through the digital transformation, a new kind of data-driven
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Managing Customer Experience
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel
How consumers deal with a product (un)related to a crisis
A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan
Methods and applications of Data Science in the context of Business & Economics
by Andreas Bayerl, Stefan Kluge, Maximilian Beichert, Florian Stahl Data Science as a field is
Developing a Clear Data Strategy
Key Aspects to Consider for an Effective Use of Data Wahab Moradi & Leonie Gehrmann
How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case
Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan
The Use Of Digital Contextual Advertising: Effects In Different Scenarios
Philipp Meissner & Maximilian Beichert When the first websites were created, marketers saw their potential
About the Economic Value of Data
And how every single one of us produces data worth a couple of hundred bucks
Machine Learning Methods Used in Marketing Research: Classification
Introducing Neural Networks, Decision Trees and Support Vector Machines Leonie Gehrmann & Dr. Sabrina Haas In this day