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Marketing Analytics

Marketing in Times of Inflation

By Andreas Hamann / 22. September 2023
People Analytics Social Media

The Impact of Social Media on Goal-Setting Behavior and Self-Esteem: Exploring the Role of Social Comparison

By Victoria Meil / 28. August 2023
Online Branding People Analytics

The Complexities of Brand Purpose, Political Beliefs, and Consumer Behavior

By Victoria Meil / 26. July 2023
Artificial Intelligence Big Data Digital Pricing General Machine Learning Marketing Analytics

Real Impact Beyond Buzzwords: AI Methods in Marketing and Sales

By Frank Ohnesorge / 7. July 2023
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Marketing Analytics

Marketing in Times of Inflation

By Andreas Hamann / 22. September 2023
People Analytics Social Media

The Impact of Social Media on Goal-Setting Behavior and Self-Esteem: Exploring the Role of Social Comparison

By Victoria Meil / 28. August 2023
Online Branding People Analytics

The Complexities of Brand Purpose, Political Beliefs, and Consumer Behavior

By Victoria Meil / 26. July 2023
Artificial Intelligence Big Data Digital Pricing General Machine Learning Marketing Analytics

Real Impact Beyond Buzzwords: AI Methods in Marketing and Sales

By Frank Ohnesorge / 7. July 2023
Marketing Analytics

Measuring Digital Customer Experience Quality Along The Customer Journey

By Frank Ohnesorge / 27. June 2023
Analytics

The biases in online product reviews consumers and managers need to be aware of

By Frank Ohnesorge / 29. January 2023
Economics of Data

Monetizing Corporate Data

By Andreas Hamann / 9. December 2022
People Analytics

All change: The Transformation of Consumer Behavior during the COVID-19 Pandemic

By Ülfet Isci-Özalp / 7. November 2022
VR

Marketing in Virtual Realities

By Stefan Kluge / 21. October 2022
Blockchain

Blockchain Technology and Marketing

By Stefan Kluge / 5. September 2022
Marketing Analytics People Analytics

Different Ways to Capture Consumer Opinion

By Leonie Gehrmann / 4. March 2022
General

Defending market share against newcomer brands

By Frank Ohnesorge / 10. January 2022

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DigitalEconomy.org

Insights about the Digital Economy

University of Mannheim • Prof. Dr. Florian Stahl  • 68161 Mannheim • insights@digitaleconomy.org
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