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Analytics

The biases in online product reviews consumers and managers need to be aware of

By Frank Ohnesorge / 29. January 2023
Economics of Data

Monetizing Corporate Data

By Andreas Hamann / 9. December 2022
People Analytics

All change: The Transformation of Consumer Behavior during the COVID-19 Pandemic

By Ülfet Isci-Özalp / 7. November 2022
VR

Marketing in Virtual Realities

By Stefan Kluge / 21. October 2022
of
Analytics

The biases in online product reviews consumers and managers need to be aware of

By Frank Ohnesorge / 29. January 2023
Economics of Data

Monetizing Corporate Data

By Andreas Hamann / 9. December 2022
People Analytics

All change: The Transformation of Consumer Behavior during the COVID-19 Pandemic

By Ülfet Isci-Özalp / 7. November 2022
VR

Marketing in Virtual Realities

By Stefan Kluge / 21. October 2022
Blockchain

Blockchain Technology and Marketing

By Stefan Kluge / 5. September 2022
Marketing Analytics People Analytics

Different Ways to Capture Consumer Opinion

By Leonie Gehrmann / 4. March 2022
General

Defending market share against newcomer brands

By Frank Ohnesorge / 10. January 2022
General

External Employer Branding – What Matters Most for Job Seekers?

By Andreas Bayerl / 11. November 2021
Artificial Intelligence Machine Learning People Analytics

The Use of Artificial Intelligence for Creating Customer (Digital) Experiences

By Florian Stahl / 11. February 2021
Digital Pricing

Dynamic Pricing in 2021

By Andreas Bayerl / 29. January 2021
Economics of Data People Analytics

Interpreting the Privacy Paradox

By Leonie Gehrmann / 4. December 2020
Big Data Economics of Data

The Economic Characteristics of Data

By Florian Stahl / 19. April 2020

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DigitalEconomy.org

Insights about the Digital Economy

University of Mannheim • Prof. Dr. Florian Stahl  • 68161 Mannheim • insights@digitaleconomy.org
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