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Marketing Analytics People Analytics

Different Ways to Capture Consumer Opinion

By Leonie Gehrmann / 4. March 2022
General

Defending market share against newcomer brands

By Frank Ohnesorge / 10. January 2022
General

External Employer Branding – What Matters Most for Job Seekers?

By Andreas Bayerl / 11. November 2021
Artificial Intelligence Machine Learning People Analytics

The Use of Artificial Intelligence for Creating Customer (Digital) Experiences

By Florian Stahl / 11. February 2021
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Marketing Analytics People Analytics

Different Ways to Capture Consumer Opinion

By Leonie Gehrmann / 4. March 2022
General

Defending market share against newcomer brands

By Frank Ohnesorge / 10. January 2022
General

External Employer Branding – What Matters Most for Job Seekers?

By Andreas Bayerl / 11. November 2021
Artificial Intelligence Machine Learning People Analytics

The Use of Artificial Intelligence for Creating Customer (Digital) Experiences

By Florian Stahl / 11. February 2021
Digital Pricing

Dynamic Pricing in 2021

By Andreas Bayerl / 29. January 2021
Economics of Data People Analytics

Interpreting the Privacy Paradox

By Leonie Gehrmann / 4. December 2020
Big Data Economics of Data

The Economic Characteristics of Data

By Florian Stahl / 19. April 2020
Economics of Data Marketing Analytics People Analytics

Managing Customer Experience

By Florian Stahl / 7. April 2020
General People Analytics

How consumers deal with a product (un)related to a crisis

By Stefan Kluge / 30. March 2020
Analytics General Machine Learning

Methods and applications of Data Science in the context of Business & Economics

By Stefan Kluge / 25. March 2020
Big Data Economics of Data General

Developing a Clear Data Strategy

By Leonie Gehrmann / 7. March 2020
General People Analytics

How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case

By Andreas Bayerl / 28. January 2020

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DigitalEconomy.org

Insights about the Digital Economy

University of Mannheim • Prof. Dr. Florian Stahl  • 68161 Mannheim • insights@digitaleconomy.org
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