Monetizing Corporate Data
An Overview of Existing Approaches and Challenges Pauline van Rüth and Andreas Hamann Often titled
Economics of Data
Interpreting the Privacy Paradox
Factors Influencing Privacy Fatigue in a Mobile Application Environment Paula Heuser & Leonie Gehrmann The
The Economic Characteristics of Data
by Alexandra Ritter & Florian Stahl Through the digital transformation, a new kind of data-driven
Managing Customer Experience
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel
Developing a Clear Data Strategy
Key Aspects to Consider for an Effective Use of Data Wahab Moradi & Leonie Gehrmann
About the Economic Value of Data
And how every single one of us produces data worth a couple of hundred bucks