Prof. Dr. Florian Stahl

Florian Stahl joined the Department of Business Administration at the University of Mannheim, Germany in Fall 2013, as a Professor of Marketing.

Florian Stahl's research interests are primarily in empirical quantitative marketing, marketing analytics and business economics. Specifically, his research addresses business related questions of the digital economy and the digital transformation of marketing process and strategies. In particular, his research interests include advertising, branding, digital (corporate) communications, economics of data, pricing of (digital) products, promotions, social media, user-generated content and competitive strategy. Florian Stahl studies the allocation, dynamics and measurement of marketing activities and their impact on consumer behavior, product demand and firm performance in various industries such as the automobile industry, the financial industry or the media industry. Methodically his research is based on empirical modeling, applied econometrics, machine learning and experimental studies (laboratory as well as field experiments). The results of Florian Stahl's research have been published in top-tier journals such as Journal of Marketing or Journal of Marketing Research and he won the 2012 H. Paul Root Award and the 2012 Robert D. Buzzell / Marketing Science Institute Best Paper Award.

Florian Stahl earned a Masters degree in Economics from the University of Zürich, Switzerland in 2001 and a PhD in Business Economics in 2005 from the University of St. Gallen, Switzerland. Between 2005 and 2008, he was a postdoctoral research fellow at Columbia Business School in New York. Before joining the University of Mannheim Faculty of Business Administration in 2013, he was an Assistant Professor of Quantitative Marketing in the Department of Business Administration at the University of Zürich.

Written by Florian: