Academic research meets practical insights

This blog is run by the research group at the Chair of Quantitative Marketing and Consumer Behavior at the University of Mannheim. The articles published here translate the academic findings of our research into insights for practitioners. While our research cover a wide range of topics, the blog posts here focus on those discussing the concepts of the digital economy, the use of data, and the beneficial application of analytics. For example, discover the effects of contextual advertising or the privacy paradox and learn how to value and strategically use data.

We wish you a lot of fun and inspiring thoughts while reading our blog posts.