Archive

The Economic Characteristics of Data

by Alexandra Ritter & Florian Stahl Through the digital transformation, a new kind of data-driven

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Managing Customer Experience

How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel

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How consumers deal with a product (un)related to a crisis

A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan

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Methods and applications of Data Science in the context of Business & Economics

by Andreas Bayerl, Stefan Kluge, Maximilian Beichert, Florian Stahl Data Science as a field is

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Developing a Clear Data Strategy

Key Aspects to Consider for an Effective Use of Data Wahab Moradi & Leonie Gehrmann

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How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case

Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan

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The Use Of Digital Contextual Advertising: Effects In Different Scenarios

Philipp Meissner & Maximilian Beichert When the first websites were created, marketers saw their potential

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About the Economic Value of Data

And how every single one of us produces data worth a couple of hundred bucks

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Machine Learning Methods Used in Marketing Research: Classification

Introducing Neural Networks, Decision Trees and Support Vector Machines Leonie Gehrmann & Dr. Sabrina Haas In this day

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