Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons. Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share A guide through the most important aspects of talent attraction Lukas Schreyer and Andreas Bayerl Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences What it looks like, how organizations benefit and customers react Alexander Rupertus and Andreas Bayerl Factors Influencing Privacy Fatigue in a Mobile Application Environment Paula Heuser & Leonie Gehrmann The by Alexandra Ritter & Florian Stahl Through the digital transformation, a new kind of data-driven How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan by Andreas Bayerl, Stefan Kluge, Maximilian Beichert, Florian Stahl Data Science as a field is Key Aspects to Consider for an Effective Use of Data Wahab Moradi & Leonie Gehrmann Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan Philipp Meissner & Maximilian Beichert When the first websites were created, marketers saw their potential And how every single one of us produces data worth a couple of hundred bucks Introducing Neural Networks, Decision Trees and Support Vector Machines Leonie Gehrmann & Dr. Sabrina Haas In this day
Different Ways to Capture Consumer Opinion
Defending market share against newcomer brands
External Employer Branding – What Matters Most for Job Seekers?
The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Dynamic Pricing in 2021
Interpreting the Privacy Paradox
The Economic Characteristics of Data
Managing Customer Experience
How consumers deal with a product (un)related to a crisis
Methods and applications of Data Science in the context of Business & Economics
Developing a Clear Data Strategy
How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case
The Use Of Digital Contextual Advertising: Effects In Different Scenarios
About the Economic Value of Data
Machine Learning Methods Used in Marketing Research: Classification