Carolin Wölfle & Emanuele Natale Artificial intelligence (AI) is no longer a futuristic concept – Johannes Poppa & Stefan Kluge Back in 2015, the world watched in shock as Volkswagen Louisa Fischer & Ben Moradi In the fierce ‘War for Talent,’ companies face unprecedented pressure Sebastian Demleitner No matter if the object is ignition switches, floor mats, Barbie dolls or Maxim Meier & Frank Ohnesorge As more car makers roll out electric vehicles, they are discovering an Tim Behrens & Frank Ohnesorge Elite sports are loved for their close finishes and extremely Tilman Allar & Andreas Hamann Social media platforms have been on the rise for years: by Marcia Werner and Andreas Hamann After having dealt with several political, economic, and health Jacqueline Zheng and Victoria Meil There goes your peace of mind, leaving you in a Lea Huhn and Victoria Meil Political polarization and partisan antipathy between liberals (Democrats) and conservatives Sebastian Seibel & Frank Ohnesorge An Abundancy of Data Sources and Types With the current Paula Schäfer and Frank Ohnesorge The customer experience (CX) is more relevant today than ever Luca-Joel Schäfer and Frank Ohnesorge Recent figures highlight how critical online product reviews are to An Overview of Existing Approaches and Challenges Pauline van Rüth and Andreas Hamann Often titled Sarah Steinhauser and Ülfet Isci-Özalp Pandemic lasted over two years and has had significant social, Lukas Klein und Stefan Kluge In an increasingly competitive business environment, companies are in search Finn Stöhr und Stefan Kluge Blockchain technology has received much attention from researchers and practitioners, Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons. Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share A guide through the most important aspects of talent attraction Lukas Schreyer and Andreas Bayerl
Augment, Don’t Replace: Human-AI Collaboration as a Success Factor in Modern Marketing
Unveiling Dieselgate’s Impact: How Volkswagen’s Emissions Scandal Shook the German Automotive Market
Winning the War for Talent: 6 Strategies to Leverage Social Media and Employer Review Sites for Employer Branding
Product Recalls in the Automotive Industry
Customer Loyalty in the dynamic Electric Vehicle Market
Sports Analytics: How leading Sports Organisations leverage and monetize Data
5 Ways Businesses Can Monetize Social Media Data
Marketing in Times of Inflation
The Impact of Social Media on Goal-Setting Behavior and Self-Esteem: Exploring the Role of Social Comparison
The Complexities of Brand Purpose, Political Beliefs, and Consumer Behavior
Real Impact Beyond Buzzwords: AI Methods in Marketing and Sales
Measuring Digital Customer Experience Quality Along The Customer Journey
The biases in online product reviews consumers and managers need to be aware of
Monetizing Corporate Data
All change: The Transformation of Consumer Behavior during the COVID-19 Pandemic
Marketing in Virtual Realities
Blockchain Technology and Marketing
Different Ways to Capture Consumer Opinion
Defending market share against newcomer brands
External Employer Branding – What Matters Most for Job Seekers?