Archive

How a beer brand might benefit from a world-wide outbreak of a virus – The Corona Case

Posted: 28. January 2020

Is there really no such thing as free Marketing? Andreas Bayerl & Maximilian Beichert Wuhan

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About the Economic Value of Data

Posted: 20. January 2020

And how every single one of us produces data worth a couple of hundred bucks

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Machine Learning Methods Used in Marketing Research: Classification

Posted: 18. November 2019

Introducing Neural Networks, Decision Trees and Support Vector Machines Leonie Gehrmann & Dr. Sabrina Haas In this day

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