Marketing in Times of Inflation
by Marcia Werner and Andreas Hamann After having dealt with several political, economic, and health
by Marcia Werner and Andreas Hamann After having dealt with several political, economic, and health
Sebastian Seibel & Frank Ohnesorge An Abundancy of Data Sources and Types With the current
Paula Schäfer and Frank Ohnesorge The customer experience (CX) is more relevant today than ever
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel