How consumers deal with a product (un)related to a crisis
A case study of Corona Extra beer by Andreas Bayerl, Maximilian Beichert, Christina Schamp, Stefan
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Stefan Kluge |
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stefan.kluge@protonmail.com Stefan Kluge joined the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim in 2019 as a PhD student. He acquired his Diploma and Master's Degree in Computer Science in Leipzig and Miami, worked as a Data Scientist in Zurich and Data Engineer at projects in Universities around the world, including Stanford and Columbia University. His research interests include NLP and Computer Vision applications in the Advertising Industry. |
Written by Stefan:
Methods and applications of Data Science in the context of Business & Economics
by Andreas Bayerl, Stefan Kluge, Maximilian Beichert, Florian Stahl Data Science as a field is