Measuring Digital Customer Experience Quality Along The Customer Journey
Paula Schäfer and Frank Ohnesorge The customer experience (CX) is more relevant today than ever
Customer Experience
The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
Managing Customer Experience
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel