Product Recalls in the Automotive Industry
Sebastian Demleitner No matter if the object is ignition switches, floor mats, Barbie dolls or
Customer Experience
Customer Loyalty in the dynamic Electric Vehicle Market
Maxim Meier & Frank Ohnesorge As more car makers roll out electric vehicles, they are
Measuring Digital Customer Experience Quality Along The Customer Journey
Paula Schäfer and Frank Ohnesorge The customer experience (CX) is more relevant today than ever
The Use of Artificial Intelligence for Creating Customer (Digital) Experiences
Annika Hauser & Florian Stahl If marketing or sales managers want to create customer experiences
Managing Customer Experience
How to Measure Customers’ Journey? by Christin Beer & Florian Stahl Lower prices and novel