All change: The Transformation of Consumer Behavior during the COVID-19 Pandemic
Sarah Steinhauser and Ülfet Isci-Özalp Pandemic lasted over two years and has had significant social,
Year: 2022
Marketing in Virtual Realities
Lukas Klein und Stefan Kluge In an increasingly competitive business environment, companies are in search
Blockchain Technology and Marketing
Finn Stöhr und Stefan Kluge Blockchain technology has received much attention from researchers and practitioners,
Different Ways to Capture Consumer Opinion
Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.
Defending market share against newcomer brands
Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share