Year: 2022

Marketing Analytics People Analytics

Different Ways to Capture Consumer Opinion

Elisabed Mamradze & Leonie Gehrmann Understanding consumer needs and preferences is crucial for several reasons.

By Leonie Gehrmann / 4. March 2022

General

Defending market share against newcomer brands

Ivonne Mangels & Frank Ohnesorge Pressured by newbies – How established brands defend market share

By Frank Ohnesorge / 10. January 2022

Never miss a post

DigitalEconomy.org

Insights about the Digital Economy

University of Mannheim • Prof. Dr. Florian Stahl • 68161 Mannheim • insights@digitaleconomy.org

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settings ACCEPT

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT