politics

Online Branding People Analytics

The Complexities of Brand Purpose, Political Beliefs, and Consumer Behavior

Lea Huhn and Victoria Meil Political polarization and partisan antipathy between liberals (Democrats) and conservatives

By Victoria Meil / 26. July 2023

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DigitalEconomy.org

Insights on Business Transformation, Consumer Behavior, Markets and Technologies

University of Mannheim • Prof. Dr. Florian Stahl • 68161 Mannheim • insights@digitaleconomy.org

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