Day: 27 June 2023

Marketing Analytics

Measuring Digital Customer Experience Quality Along The Customer Journey

Paula Schäfer and Frank Ohnesorge The customer experience (CX) is more relevant today than ever

By Frank Ohnesorge / 27. June 2023

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DigitalEconomy.org

Insights on Business Transformation, Consumer Behavior, Markets and Technologies

University of Mannheim • Prof. Dr. Florian Stahl • 68161 Mannheim • insights@digitaleconomy.org

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